Property Management, Perfected: WBPC Elevates Service with ESI’s eCloud PBX™

The Challenge

Willow Bridge Property Company needed a modern, reliable, and scalable communication solution for leasing offices in both existing communities they acquired and new builds they would manage upon completion.

The company required:

• Cloud-based consistency across all locations to streamline operations and ensure uniform technology for staff traveling between properties.
• An intuitive User Portal to give leasing office teams better oversight into daily call volume and office traffic.
• A robust mobile application to connect staff who frequently travel between multiple properties or work throughout large communities.
• Flexible call handling for both low-volume properties and those experiencing high call activity during new tenant move-ins and lease-up phases.

These needs were driven by the company’s commitment to providing quick, seamless communication between residents, prospective tenants, and on-site teams - without sacrificing service quality or accessibility.

The Solution

ESI and Certified Partner, c2mtech, delivered an ESI eCloud PBX™ solution tailored to Willow Bridge’s multi-location operations.

Key solution highlights included:

• Detailed Demos & Guided Implementation: ESI’s team worked closely with Willow Bridge, demonstrating system capabilities and ensuring a smooth installation process across locations.
• Standardized Hardware Across All Sites: Leasing office staff use the same ESI telephones company-wide, eliminating learning curves when traveling to other properties.
• Seamless Mobile Integration: The ESI mobile app enables staff to answer calls, transfer inquiries, and stay connected regardless of location, ensuring residents and prospects never experience communication delays.
• Scalable Call Handling: From quieter properties to high-volume leasing offices, the system’s adaptable configuration handles fluctuating call volumes without missed opportunities.
• Voicemail & After-Hours Service: Flexible voicemail routing ensures calls are captured after hours or when staff are unavailable, maintaining responsiveness around the clock.
• Flexible Ring Assignments: Calls can be programmed to ring multiple phones, ensuring a live person answers and residents always receive attentive service

The Results

With ESI’s eCloud PBX™ in place, Willow Bridge Property Company gained a communication system that not only meets their operational needs today but also scales for future growth.

Key Benefits: 

• Easy-to-use and maintain telephones – Staff appreciate the consistent look, feel, and operation of ESI phones across all properties.
• U.S.-based support in Texas – Immediate access to knowledgeable support staff without long hold times or overseas call centers.
• Warranty on all hardware – Peace of mind knowing devices are covered for the entire customer lifecycle.
• Disaster recovery included – Assurance that communication will remain operational during unforeseen outages.
• Remote administration – Reduced service costs and faster issue resolution through remote system management.